According to Nielsen, the leading free streaming service is indeed The Roku Channel, which is not limited to Roku streaming devices and smart TVs.
In February 2026, The Roku Channel accounted for 2.9% of total streaming activity, surpassing Tubi’s 2.2% and Pluto TV’s 2.1% market share. This indicates that The Roku Channel was preferred over paid streaming options like Paramount+ and Warner Bros. Discovery. Frankly, this isn’t surprising given that The Roku Channel features a user-friendly interface filled with original content and an expanding variety of live channels. As noted, the app is accessible on most smart TV brands, and users can also stream via a web browser or the mobile app on their smartphones.
The Roku Channel excels at highlighting trending titles and suggesting content based on your viewing patterns. Additionally, you can compile a Save List for movies and shows that synchronizes across devices; just ensure you’re logged into your Roku account (which is also free) on each device.
